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Association Brain Food: 1.12.24

Reid All About it

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. More info/register.

LMS 266
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Association Brain Food: 9.15.23

Reid All About it

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256
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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

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Planning a Virtual Fundraising Auction: 7 Core Steps

Achieve

Begin procuring and pricing auction items. A specific revenue target will be extremely useful for guiding your item procurement strategy. You’ll definitely need the right tools for the job. . For your virtual auction, try to recruit staff and volunteers to serve these crucial roles: . Set guidelines for your event.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. E-learning programs can definitely help associations solve some of the challenges described in these two reports. Offer member and non-member pricing. Email marketing.

Survey 150
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Association Brain Food Weekly: 7.16.21

Reid All About it

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195
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Association Brain Food Weekly: 4.16.21

Reid All About it

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Responsible Revenue: How to Host a Profitable and Safe Hybrid Event. More info/register. Fri 4/16 at 1 p.m. – More info/register.

Revenue 363